Becoming a Primal dealer gives you full access to our entire collection of inline apparel, including limited edition and online exclusive designs. We have a full range of cycling apparel to outfit your customers from head to toe. They'll love our comfortable, technical apparel in highly wearable designs.
Becoming a dealer is a quick and painless process. Just fill out the Dealer Registration Form, your information will be reviewed and within 2 business days you'll receive a confirmation email with your account information. Once you receive your confirmation email, you'll be able to login and place orders through Primaldealer.com.