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Become a Primal Dealer

Becoming a Primal dealer gives you full access to our entire collection of inline apparel, including limited edition and online exclusive designs. We have a full range of cycling apparel to outfit your customers from head to toe. They'll love our comfortable, technical apparel in highly wearable designs.

Becoming a dealer is a quick and painless process. Just fill out the Dealer Registration Form, your information will be reviewed and within 2 business days you'll receive a confirmation email with your account information. Once you receive your confirmation email, you'll be able to login and place orders through


Benefits of Being a Primal Dealer

No Order Minimums
Free Shipping On Orders Over $500
Free Shipping On All Backorders
Online Dealer Only Discounts and Closeouts
30 Day Terms with Approved Credit